Kampagnen-Verwaltung

Introduction

The Magento2.x "campaign" extension is a tool for marketing departments to plan, execute and communicate time-limited sales and marketing campaigns.

All relevant data for each campaign, such as campaign descriptions, products and order details are displayed in various pages and views.

An (optional) email communication sends emails to the (potential) participants to keep them updated regarding their status in the upcoming, ongoing and closed campaigns.

Module

extension-name: enobis/campaign

Latest stable version
version: 2.2.3
Install & Update
First you need to add our private repo to your composer.json of your magento installation:
composer config repositories.enobis-your-reponame composer https://satis.enobis.de/customers/your-reponame/
Important: All repos are secured by an ip-protection or an user-authentication. Access Credentials are provided by us!
To install the extension use composer via ssh:
composer require enobis/extension-name
To update the extension use composer via ssh:
composer update enobis/extension-name
Afterwards you have to complete your Magento2.x installation by
php bin/magento setup:upgrade
php bin/magento setup:di:compile
php bin/magento setup:static-content:deploy
php bin/magento cache:clean
php bin/magento indexer:reindex
Changelog
2.0.0 - 2.2.3 minor changes - bugfixes and adjustments to existing features
2.0.0 Major Update - new features regarding Events, PHP8 compatibility
1.0.0 - 1.2.9.7 - several features, bugfixes
1.0.0 Initial Release
Roadmap
n/a
Prerequisites
Our extensions are not available via the magento-marketplace or packagist.org! The extensions are only available via a (private) repository!
In order to get access, a valid license-agreement is required!
If you have no access to our repositories, please contact us!
Addons
The following modules are available as addons:
dynamic tier pricing
campaign newsletter
campaign email management
sales attachments
Support
If you need help with one of our extensions, please get in touch with us by sending an email to support@enobis.de.

Use Cases

The extension is designed for supporting different usescases, such as

general sales & marketing campaigns
demand determination campaigns

General sales & marketing campaigns

Are you looking for a way to spice up your marketing strategy? Why not show your products in a special context, like a certain period of time or event? For example, you could create a retro-themed campaign that showcases how your products would fit in the 80s or 90s. Or you could create a seasonal campaign that highlights how your products can help customers celebrate Halloween, Christmas, or Valentine's Day. By showing your products in a special context, you can attract more attention, create a sense of nostalgia or excitement, and differentiate yourself from your competitors.

Another way to boost your sales is to bundle relevant products and services together for an upcoming campaign. For example, you could offer a discount on a pair of shoes and a matching bag, or a package deal on a laptop and a printer. By bundling relevant products and services together, you can increase your average order value, cross-sell or upsell your customers, and create more value for them.

Demand determination campaigns

One of the key aspects of successful marketing is to understand the needs and preferences of your customers. By creating campaigns that track customer demands for upcoming products, you can gain valuable insights into what they are looking for and how they respond to your offers. This will help you optimize your product development, pricing, and promotion strategies.

However, not all customer demands are equally relevant or profitable for your business. Some may be too niche, too costly, or too competitive to pursue. Therefore, you need a way to filter out the noise and focus on the most promising opportunities. That's why you should process only relevant demand orders into a next order status afterwards. This means that you will create follow-up orders for the products that have the highest potential to generate revenue and customer satisfaction, and proceed with them to the next stage of your sales funnel.

By doing this, you will be able to streamline your marketing operations, reduce waste, and increase efficiency. You will also be able to deliver better value to your customers by providing them with the products they really want and need.

Features overview

Visualization of campaign related information

Campaigns are a powerful way to showcase your products and other relevant information to your customers. You can use the timeline widget to create a visual representation of your campaigns in a chronological context, highlighting the relevant products and milestones of each campaign.

Access to campaigns

Create open or closed campaigns based on different customer groups. Campaigns can be visualised in different ways, such as the general campaign portal page, the more specific active, past and upcoming campaign listings or use the campaign widget to access specific campaigns directly.

Advanced rules

Create advanced rules for each campaign to restrict e.g. the access to products for certain customer groups, certain amounts of products or specific payment- and shipping-methods.

Phases

Products can have a relationship to 3 differnt campaign phases

Demand determination (for demand determination purposes)
Production (for visualising purposes only - together with demand determination)
Sales (for sales and marketing campaigns)

Campaign related communication (optional)

Each campaign phase is flanked by email communication, which informs or remindes users about all relevant campaign information (announcements, reminders, expiration emails).

Participation status

A customer's participation status is tracked by the customer's campaign order.

Backend order processing

Advanced backend order process for demand orders to generate follow-up orders

Visualization of campaign related information

The extension offers different possiblities to visualize campaign relevant data, like a campaign portal page, additional navigation entries (campaign navigation) or a timeline and widget functionality.

Campaign Portal
The Campaign Portal page provides an overview of all campaigns. It consists of a "Campaign Timeline View", an introductory text and list views of current, past and upcoming campaigns.
"campaign timeline view"
The "campaign timeline view" shows all active campaigns in a timeline view for the next 3 quarters of the year. The campaigns are grouped by their campaign category.
"list views of active, past and upcoming campaigns"
The list views shows campaign filtered by their actual state (active, upcoming and past campaigns).
Campaign Navigation
The "campaign navigation" can be activated optionally and adds extra items to the main navigation.
Each item can be activated separately. These items are
"Campaigns"-item: Offers a link to the main campaign overview page. All active campaings are added as submenu entries.
"Active campaigns"-item: Offers a link to campaign page, which shows all active campaigns in an overview page
"Upcoming campaigns"-item: Offers a link to campaign page, which shows all upcoming campaigns in an overview page
"Past campaigns"-item: Offers a link to campaign page, which shows all past campaigns in an overview page (archive)
Each overview page shows the campaigns with relevant information in a list view.
Campaign detail page
The campaign detail page shows all relevant information of the campaign. E.g. name of campaign, status of campaign (open, participated, closed), campaign start- and end date, description of campaign, items of campaign in a timeline grid and products of campaign in a grid view. It's also the "access point" to participate in a campaign.
Campaign description
The campaign description gives an overview about the campaign and shows the campaign start- and enddate incl. the actual status of the campaign.
Timeline
The timeline-element shows all time-relevant information in a monthly based timeline view.
The timeline shows
all relevant timeline information
a today marker for a better overview
the campaign in the actual context of the year (upcoming months and quarters)
Product Grids
Products are visualised in product grids (Each phase has a separate product grid). The user can add the products (depends on phase and status) to the cart.
Participation status
A customer's participation status is tracked by the customer's campaign order.
Campaign widgets
The campaign detail page shows all relevant information of the campaign. E.g. name of campaign, status of campaign (open, participated, closed), campaign start- and end date, description of campaign, items of campaign in a timeline grid and products of campaign in a grid view. It's also the "access point" to participate in a campaign.